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                            <h2>Swiss Tourism</h2>
                      			<h3 class="sub-heading ">Where Is XiaoRui?</h3>

                                <div class="single-project-slider-wrap">

                                      <!-- single-project-slider : starts -->
                                        <ul class="single-project-slider bxslider">
                                          <li>
                                            <img alt="" title="" src="images/case/xiaorui/1.jpg" />
                                          </li>
                                          <li>
                                            <img alt="" title="" src="images/case/xiaorui/2.jpg" />
                                          </li>
                                          <li>
                                            <img alt="" title="" src="images/case/xiaorui/3.jpg" />
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                                          <li>
                                            <img alt="" title="" src="images/case/xiaorui/4.jpg" />
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                                        </ul>
                                      <!-- single-project-slider : ends -->


                                </div>
                                
                                <h3 class="sub-heading add-top-half">Case target: </h3>
                                <p>
                                  There were some issues on the official website of Swiss Tourism as a short time of visiting, only a few pages visited, inadequate website 
                                  page view and visiting too little. We should attract and keep more social media audience in China to stay at the official website of Swiss Tourism as long as possible.
                                </p>
				                <h3 class="sub-heading add-top-half">Insight: </h3>
				                <p>
                         For tourism industry, the high bounce rate online is a common disadvantage of promotion. So it is a serious issue how to direct the users to deeply understand the brand and campaign messages. 
                         We invited the users to explore the campaign messages by creating a vivid image “Xiao Rui”. By this promotion strategy, we easily reached our promotion target. 
                         </p>
				
				                <h3 class="sub-heading add-top-half">Case description: </h3>
				                <p>
                            Swiss Tourism built its official website in Nov. of 2012, trying to promote the tourism of Swiss to Chinese tourists through the introduction on the website. However 
                            there was not much interaction on the website. For this, Astronaut devised an online game “where Xiao Rui?”, trying to invite the users to have a wonderful travel 
                            across Swiss on the website. Xiao Rui is the nickname of a national hero Wilhelm Tell. He had to be found hiding in a minimum of five strategically placed images 
                            throughout the tourism website. During the campaign Xiao Rui was moving from image to image. The online audience was given the opportunity to upload their findings 
                            to a special microsite on www.myswitzerland.com where registered users were given the chance to win a prize.

                        </p>
				                <h3 class="sub-heading add-top-half">Promotion outcome: </h3>
				                <p>
                          The interactive rate was greatly improved on the official website of Swiss Tourism during the campaign, with 290,298 separate page views generated by 13,000 visitors, 
                          the average viewing time for one visitor was up to one minute (the visitors who have not participated the campaign were included). Swiss Tourism official Weibo account 
                          got an increase of 2,400 new followers, above 4,000 forwards and comments of Xiao Rui, with a total exposure of 10 million. Xiao Rui was beloved by users even after the 
                          campaign. Swiss Tourism decided to make an animated version of Xiao Rui to be its endorser.      
                        </p>

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                                      <article class="col-md-6 single-project-block">
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                                          <a  class="venobox" data-gall="portfolio-gallery" href="images/case/xiaorui/6.jpg">
                                            <img alt="" title="" class="img-responsive" src="images/case/xiaorui/6.jpg" />
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                                  <h3 class="sub-heading add-top-half">Service</h3>
                                  <h4 class="sub-heading add-top-half" style="margin-top: 20px;">Creative</h4>
                                  <p><b>User interactions:</b></p>
                                  <p >- Apps </p>
                                  <p >- Augmented reality</p>
                                  <p><b>Offline meets online:</b></p>
                                  <p >- Events </p>
                                  <p >- Above the line campaigns</p>
                          		
                      </article>
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          </article>
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          <h3 class="main-heading white">Like to work with us?</h3>
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